We built the guest post marketplace we wanted to use — one where neither side has to expose themselves to get a deal done.
Buying and selling guest posts has always had the same two problems.
Buyers hand over money to a stranger and hope the post appears. They chase publishers over email, get ghosted halfway through, and have no recourse when a link quietly disappears three months later.
Publishers field endless negotiation emails, get sent content that breaks their editorial rules, and often publish first only to chase payment afterwards.
Both problems come down to the same thing: two strangers transacting directly, with nothing in the middle. LinkExpo puts something in the middle.
Publishers never learn who bought a placement. Buyers never learn which publisher fulfilled it until the order is confirmed. Every message routes through LinkExpo support, so neither party can pull the deal off-platform — which is exactly what keeps the escrow meaningful.
When a buyer pays, that money sits with us, not the publisher. It's released only after a live link is submitted and verified. If the post never appears, the refund comes from funds that were never handed over in the first place.
We don't take a commission out of publisher earnings. Publishers set their own rate and receive exactly that. Our margin is added on top for the buyer — so our incentive is to bring in more orders, not to squeeze the people fulfilling them.
Publishers self-report their metrics, so we verify submissions before anything goes live on the marketplace. Sites with misrepresented traffic or authority don't get listed.
We think being straight about this matters more than a good marketing line.
| You are | What LinkExpo gives you |
|---|---|
| An SEO or agency | A catalogue of vetted sites with prices upfront, so you can budget a campaign without a dozen email threads. |
| A business owner | A way to get your content on established sites without learning the outreach game first. |
| A website owner | Orders that arrive ready to publish, with payment already secured and no client negotiation. |
| A content publisher | A steady revenue stream from placements you'd be approached about anyway — minus the admin. |
LinkExpo is a small, independent team. We're not backed by a large agency and we don't own the sites in our marketplace — every listing belongs to an independent publisher who chose to list it.
That independence is deliberate. It means we have no reason to push you toward one site over another, and no incentive to inflate a listing's numbers.
We're early, and we'd rather say so than pretend otherwise. The marketplace is growing listing by listing, with each one reviewed before it goes live. Automated crypto checkout is on the way; for now our team confirms payments directly.
If you're an early user, your feedback genuinely shapes what gets built next. We read every message.